Helping Brands and 3PLs Win Through Smarter Supply Chain Decisions

I help brands build scalable supply chains, select the right logistics partners, and make better facility decisions. I also work with 3PL owners and executive teams to improve operations, increase margins, strengthen leadership, and create sustainable growth.

Real operations. Real results. No bull.

Michael Nooner, The 3PL Cowboy

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How Can I Help You Win?

🎯 For Brands

Build a supply chain designed for growth. Get help evaluating your fulfillment strategy, selecting the right 3PL, optimizing your distribution network, and making smarter industrial real estate decisions.

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🏭 For 3PLs

Build a stronger and more profitable logistics business. Get executive-level guidance on operational excellence, business growth, Kaizen, technology, process improvement, leadership, margins, and expansion.

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🎤 For Event Organizers

Bring real-world supply chain experience to your audience. Book Michael for conferences, corporate events, leadership summits, panels, podcasts, webinars, and executive roundtables.

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Experience That Goes Beyond the Boardroom

17+
Years in Supply Chain & Logistics
$92M+
Annual P&L Managed
400+
Team Members Led
Six Sigma Black Belt
$400M+
Annual Recurring Revenue (2025)

Experience Supporting Recognized Companies and Global Brands

Nike
Walmart
Peloton
Kellogg's
Adidas
Cardinal Health
DHL
FedEx Ground
XPO Logistics
Americold
Ashley Stewart
Hologic
Lennox
Gerber
Nestlé

Experience includes leading operations for these organizations or supporting supply chain initiatives involving these brands. Logos do not necessarily represent current consulting clients or formal endorsements.

Five Ways I Help Companies Win

For Brands

Strategic Supply Chain Advisory

Build a supply chain designed for growth—not guesswork. Evaluate your fulfillment strategy, identify risks and opportunities, model scenarios, and create strategies that balance service, scalability, and cost.

For Brands

3PL Selection & Procurement

Find the right logistics partner the first time. Identify, evaluate, compare, negotiate with, and implement the right logistics partners based on actual requirements—not just price or sales presentations.

For 3PLs

Fractional COO & Executive Advisory

Executive-level operational leadership without the full-time executive cost. Work directly with leadership to improve operating performance, increase margins, develop stronger processes, and prepare for sustainable growth.

For Brands & 3PLs

Industrial Real Estate Strategy

Your facility strategy should support growth—not limit it. Align your facility footprint with customer demand, transportation costs, labor availability, service requirements, and long-term growth.

For Event Organizers

Speaking Engagements

Real-world supply chain leadership with no fluff. Keynote presentations, panels, webinars, podcasts, and executive roundtables combining operational lessons, leadership experience, and real supply chain stories.

No Bull Supply Chain Talk

Real and raw supply chain conversations with operators who have solved real problems.

No corporate scripts. No recycled talking points. No boring interviews. Just supply chain war stories, leadership lessons, operational strategies, and honest conversations with people who have been in the arena.

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About The 3PL Cowboy

For more than 17 years, I've helped companies solve complex supply chain challenges from the warehouse floor to the executive boardroom.

Before becoming an advisor, I built my career leading large-scale logistics operations, managing multimillion-dollar P&Ls, leading hundreds of employees, improving underperforming operations, and supporting supply chains connected to some of the world's most recognized companies.

Today, I help brands make smarter supply chain decisions, help 3PLs build stronger and more profitable operations, and bring real-world logistics experience to industry events and conversations.

My goal is simple: Help companies avoid expensive mistakes, solve difficult problems, and build supply chains that create a competitive advantage.

What People Say

What Brands Say

"Michael brought real operational expertise to our 3PL evaluation process. His recommendations were practical and implementable, not theoretical."

VP Supply Chain

Direct-to-Consumer Brand

"The difference in working with someone who has actually managed warehouses and logistics operations is night and day."

Chief Operations Officer

Ecommerce Company

What 3PL Partners Say

"Michael understands what it takes to run a profitable logistics operation and helped us restructure our approach to profitability."

3PL Owner

Regional Logistics Company

"His experience across multiple 3PL models gave us insights into how to improve our operational efficiency."

Operations Director

Contract Logistics Provider

Supply Chain Stories and Strategies Your Audience Will Remember

Michael Nooner brings more than 17 years of real operating experience to conferences, leadership meetings, corporate events, podcasts, panels, and executive conversations.

Speaking Topics Include:

• Building High-Performance Supply Chains
• Supply Chain Leadership
• Leadership Under Pressure
• Operational Excellence

• Warehouse Optimization
• Selecting the Right 3PL
• Scaling Logistics Operations
• Building a Personal Brand in Logistics

Request Michael for Your Event

Let's Talk Supply Chain

Tell me what you're working on, where the challenge is, and what a successful outcome looks like.